Email marketing is still the most effective and widely used type of online advertising. Have you heard about a study that reported, that 40% of Internet users in the US changed their opinions of brands due to information they gathered online? This is an example of how a powerful marketing should be. And about your email marketing, do consider that the image and the data that you portray is an accurate reflection of your brand. Here are a few areas to consider when making a research for your brand reflection in your email marketing.
a) Create your email with attractive Design:
The overall look of your email message should be appealing and this is the first step to attract your costumers. Make them ‘look’ like they fit with the rest of your marketing material. And also make sure that your email contains all those materials that attracts like images, colors and that creates a positive impression on your customers.
b) Have a descriptive Subject:
When you have a catchy phrase on the subject line, it would attract a plenty of consumers. And if you manage to portray your brand and personality on a catchy phrase, then the day is yours. This may be considered as a starting point from where your business might shoot up. So be sure that you subject is so powerful, descriptive about your brand.
c) Provide Content worth reading
Though the appearance of your site and the subject attracts audience, only the content may turn the ordinary audience into your clients. Your content should be worth reading not wasting consumer’s time. Poor content may even erode your prevailing reputation. Make sure your content reflects completely your brand and its worth reading.
d) Make sure you all the utilities:
Put yourselves into the consumer’s shoes and think what the utilities you would expect from a marketer are. The basic thing would be easy interaction with the emails, changing preference, easy signing up, forwarding the message and easy unsubscribing. Such things will ease the comfort level with the customers and you.
Remember, the first impressions count. In person, online and even in your email marketing! By following the above listed tips, you can make a great impression.