We are in the smartphone age and nearly everyone uses a smartphone or has a device they can use to access the internet. Today, consumers (or customers) are internet savvy and they are more likely to gather information about a product or service they are about to purchase online before actually purchasing them.

In this internet era, distinguishing yourself or your business from many other websites in your niche is critically important for your business growth and success. Doing that will allow visitors to easily identify your brand, develop trust in your brand, explore your service offerings, and ultimately choose to engage your product or service.

Your website should be designed with the intent of providing your customers or visitors with a good user experience. There are tons of benefits to enjoy from optimizing your website for your audience—especially when your business is located in Yorkshire. 

In today’s blog post, we’ll be discussing the importance of website design in setting up a business in Yorkshire. 

Importance of website design in setting up a business

It sets the first impression 

Do you know how people say your first impression matters when visiting or seeing someone for the first time? Well, the same can be said about your website design.

When your target audience visits your website for the first time, it gives them their first impression of your business. From your website’s design, they’ll judge your business within seconds. In those few seconds, you’d want to create a positive impact because it’ll determine whether or not they’ll proceed to purchase the product or service from you.

If it turns out that your website is outdated, sluggish, or unappealing, it immediately creates a negative or wrong impression about your business. An unappealing website will chase away your leads to your competitor’s web page.

Web design is important or needed because it impacts how your target audience views or perceives your brand. If you can make a positive impression, it’ll make them remain on your page, learn more about your business, and ultimately make a purchase from you.

It helps your SEO strategy

There are many design practices and elements that influence how you publish content on your website which, in turn, affects how search engine spiders crawl and index your web page (or website).

This is one thing that you cannot afford to miss out on. If your on-page SEO (Search Engine Optimization) fundamentals are not up to standard, no matter how great your content or product is, you’ll be fighting an uphill battle for visibility from the beginning.

It builds trust

People find it hard to trust poorly built websites because they tend to believe that those websites could be shady. If your target audience visits your website and sees a poor design or the information on your web page is outdated, they may find it hard to trust your website.

On the contrary, a professionally built website signals trust with your target audience. Your audience will trust your website and feel more comfortable checking the contents of your website.

If you want to retain your visitors or customers then it’s important to build trust with your audience to ensure that they remain on your website. Why is this important? It’s important because once you can keep your visitors or target audience on your website for longer, it creates opportunities for your business to capture leads and ultimately transform those leads into sales.