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Top 5 Factors to Consider When Designing Real Estate Websites

Did you know that homebuyers start their search online?

This is why you want your website to be noticed by homebuyers. There are factors you need to consider when designing real estate websites.

Not sure where to start? Don’t worry; we’ve got you covered. Below are the top five factors to consider when you’re making a real estate website.

Keep reading!

1. Functionality

A great real estate website offers more than just pretty pictures of homes. It provides a fluid user experience, delivering the right information to users at the right time. Make sure to provide a section where your customers can reach you. 

It should be easy to use and navigate. The website loading speed should be able to handle a lot of traffic without crashing. When designing a real estate website, functionality should be top of mind.

2. Aesthetics

You want to make sure that the overall design is clean and professional looking. Real estate website features should include photos and other visual elements that are high quality and accurately represent the properties that you are trying to sell.

Another important factor to consider is the use of whitespace and how the different elements are laid out on the page.

Ensure that the overall tone of the website matches the type of properties that you are trying to sell. If you are selling luxury properties, you will want to make sure that your website reflects that.

A key factor to your website and branding is the real estate logo design. Make sure that it’s properly placed within your website for easy customer recall.

3. User Experience

The site should be easy to navigate and searchable. There should be a clear and concise menu, and visitors should be able to easily find what they are looking for. Keep a mobile-friendly website, as more and more people are using their phones and tablets to access the internet.

Make sure that the site should load quickly and be free of any glitches or errors. Add clear and concise listings, with all the relevant information that potential buyers or renters would need to know. Finally, the site should have a way for users to contact the real estate agent or company, should they have any questions or inquiries. 

4. SEO and Lead Generation

The most important factors to consider when designing a real estate website are SEO and lead generation.

A well-optimized website will rank higher in search engine results pages (SERPs), bringing more organic traffic to your site. And a website that generates leads is more likely to result in sales.

5. Budget

A web design budget is always a major factor to consider when designing anything, and a real estate website is no different. Consider how much you are willing to spend on your website.

This will determine the size and scope of your website. Once you have a budget in mind, you can begin to look at options.

Start Designing Real Estate Websites Today

If you’re looking to get started in designing real estate websites, there are a few top factors to consider.

From user experience and calls to action, to search engine optimization and beyond, keep these key points in mind to create a site that’s sure to please both clients and search engines alike.

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